Brand Design: Subscription
Goal: Create a brand image for a new Wicked Good Cupcakes offering, a cupcake subscription called “Cupcake Club, a landing page, and campaign launch assets
Client: Wicked Good Cupcakes (WGC)
I ideated and illustrated this cupcake club patch logo to elicit fun and nostalgic feelings, while the rest of the design assets were meant to be colorful and informative. This was a new venture for WGC and its customers, so this campaign had a specific emphasis on having assets that would clearly relay to customers its value.